Wednesday, November 26, 2014

ThinkUp: Personal Twitter Analytics

As a fan of various TWiT.TV shows, I learned about a website that will analyze your Twitter account. Given my curiosity around social media analytics, I figured I'd give it a shot. Although I'm not the most active Twitter user, I was curious what it could tell me and what they thought other people would be interested in.

Their analysis seems to be split into a few categories:
  • Analysis of your tweet contents
  • Analysis of responses to your tweet
  • Analysis of your friends and followers profiles
Overall, it's pretty interesting. It helps me manage my "brand" as it comes across on Twitter. For example, I can make sure I vary the content of my tweets and not just talk about myself in the majority of tweets. I also enjoy knowing what times I should tweet in order to get the best response.

Being the curious analytics person I am, there are a few other facts / insights I would like to see:
  • When are my followers most active?
  • Who else should I follow? 
  • What is the general sentiment of my tweets?
You can view my ThinkUp page for a nice example, although there are some better ones out there.  

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